Mumbai, April 18, 2024.
Actor-couple Richa Chadha and Ali Fazal on Thursday launched their fashion label Ehaab Couture, dedicated to celebrating the art of Chikankari embroidery.
According to a press release, Ehaab Couture is inspired by the cultural richness of the city and encapsulates the essence of tradition, nostalgia, and old-world charm.
“The name ‘Ehaab’ means the art of gifting and ties in with who Richa and Ali are as people having always backed the right kind of causes. With this, their motive is to help preserve an art form and empower an entire community of artisans from Lucknow,” it said.