Samsung Launches New Range of 11 Kg AI EcobubbleTM Fully Automatic Front Load Washing Machines That Save Up To 70% Energy

Gurugram, March 2024.

Samsung, India’s largest consumer electronics brand, today unveiled a new range of AI EcobubbleTM fully automatic front load washing machines. This new range of washing machines is the first in the 11 kg segment to come with advanced features like AI Wash, Q-DriveTM and Auto Dispense that let you do your laundry50%faster, offer 45.5% better fabric care and are up to 70% more energy-efficient.

AI EcobubbleTM is a perfect blend of Samsung’s Q-BubbleTM and QuickDriveTM technologies that make washing more intuitive and less time consuming. While Q-Bubble™ technology combines dynamic drum rotation with additional water shots to create more abundant and powerful bubbles for faster detergent penetration, QuickDriveTM reduces wash time by up to 50%.These features make the performance of AI EcobubbleTM improved and sustainable since it contributes significantly to water and energy conservation.

The new range, with Auto Dispense and AI Wash, is highly intuitive and smart. The AI Wash feature senses the weight of the load and optimizes the amount of water and detergent required. It detects the softness of the fabric and adjusts the wash and spin times to protect it.

“At Samsung, we focus on introducing technology that is not only intuitive but also sustainable. We have designed the new range keeping in mind the evolving needs of diverse consumers. Our first range in the 11 kg fully automatic front load washing machines segment is highly energy-efficient. Features like auto dispense, AI wash and Q-DriveTM, contribute in making washing an easier and simpler chore,”said Pushp Baishakhia, Senior Director, Digital Appliances Business, Samsung India.

We are confident that through our new range of AI EcobubbleTM washing machines, Samsung will elevatethe lifestyle and add value to lives of today’s consumers,” he said.

Modern Indian consumers are seeking laundry solutionsthat would reduce number of washing cycles, save water and have sufficient space for heavy laundry like beddings/curtains etc. The newly launched AI EcobubbleTM range of washing machines will provide consumers the convenience and wash care they need for the laundry.

The new range of AI EcobubbleTM washing machines can be monitored and controlled anytime and anywhere through the Samsung SmartThings App on your smartphone. These come with personalized features such as Habit Learning and Informative Display that remembera consumer’s usage habits, suggest cycles and display timely information. Samsung SmartThings offers additional wash programmes including advice on cycles, planning and troubleshooting. It also automatically selects the perfect drying course*.

The new line-up also comes equipped with a unique SpaceMaxTM technology that creates more space inside without increasing external dimensions.

Design &Colours

The EcobubbleTM fully automatic front load washing machine range will have a modern design with a rear control panel and will be available in Black colour.

Price & Availability

The new range will be available at a starting price of INR 67990 going up to INR 71990 from March 7, 2024.

Select models will be available on Samsung’s official online store Samsung Shop App, retail stores, and other ecommerce platforms.

Warranty & Offers

Equipped with Digital Inverter Technology, the new models come with 20-year warranty.

AI Ecobubble™ for saving up to 70% energy

The new model features the AI Ecobubble™, a very efficient and eco-friendly technology that turns detergent into bubbles. This quickly loosens dirt even at low temperatures, saving up to 70% energy, improving soil removal by 24% and giving 45.5% better fabric care. AI Ecobubble™ recognizes different fabrics and its properties, and optimizes a suitable wash cycle from the numerous data patterns. This helps protect the clothes by up to 20% with fabric sensing.

SpaceMax™ Design for more space

At 600x850x600 mm in size, the new 11-kg washing machine can easily fit into any space, making it an ideal choice for today’s consumers who seek to optimize their living spaces. Its SpaceMax™ Design creates more space inside that helps manage bigger laundry items.

QuickDrive™ for reduced washing time

Another unique feature is QuickDrive™ that can reduce the washing time by up to 50%.The unique
Q-Bubble™ technology combines dynamic drum rotation with additional water shots to create more abundant and powerful bubbles. This enables the detergent to penetrate faster and wash quickly and gently. The addition of the QuickDriveTM button makes its application more intuitive and easier.

Fabric sensing that cares for the clothes

The AI Wash feature detects the weight and determines the basic cycle based on the load. In addition to the detection of the load being less than 2kg, it also detects the fabric softness, recognizing the characteristics of the fabric to optimize the amount of bubbles, motor speed and the amount of rinsing required. Furthermore, its AI Drying feature selects the optimal drying cycle by analyzing the moisture content of the fabric during the drying process.

SuperSpeed with QuickDriveTM

Bringing super speed to the laundry chore, the new AI Ecobubble™ models wash a full load in 39 minutes with the help of QuickDriveTM technology. The rinsing time is shortened using Speed Spray and it accelerates the spin speed.


Digital Inverter Technology utilizes strong magnets for a quieter and more powerful performance of the washing machines, using lesser energy. This makes AI EcobubbleTM a more durable cleaning partner.

Maintenance on-the-go

Users also do not have to go through the tedious task of cleaning the sticky residue in the detergent drawer. The Stay Clean Drawer ensures that more of the detergent is washed away by powerful jets of water from its specially designed water flushing system.