Jaipur, October 17, 2023.
Surya Roshni is one of India’s most well-known and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes and PVC Pipes and has entered its 50th year of business. Surya Roshni, which has established itself as the largest brand of lighting products in India, has been providing the best standards to the industry.
It is perhaps the only company in India that has invested heavily in maintaining the excellence in manufacturing lighting products in the last century and is now investing in new power saving technology and production of excellent LED lighting in this century. In the last 7 years, Surya Roshni LED lighting has been successful in saving a huge amount of electricity in the country.
The festive season is about to come. Keeping this in mind, Surya has specially designed a wide range of products. Surya has invested heavily in research and development behind this and as an example of this, you have Platina LED bulb in front of you, which not only illuminates every corner of the room, but this power saving product also has a life of 25,000 hours ( under rating conditions). Apart from the new Platina which is unmatched in power saving, Surya takes pride in its indoor and outdoor lighting products. This festive season, the company has launched a whole bouquet of products for indoor decor including Profile Strip Light, Slim Trim and Shine Next Downlighter. For outdoor decor too, the company has launched Jug Mug Stringlight and Sparkle Rope Light.
The company has always been innovative and has resulted in the launch of BEE star labeled fans, which not only save Rs.1000 to Rs.1800 per fan per year (16 hours of daily usage plus metro energy charges) but also reduce household Also enhances beauty. The company is introducing several new products such as rice cooker (Indicook), juicer mixer grinder (Aspire, Galaxy-i), heavyweight dry iron (Shakti Plus, Bolt), infrared and induction cooktops, and storage and instant water heaters (Speedy, Complete range of Insta Hot – 5.5L) etc. Speaking on the occasion, Mr Jitendra Agarwal, CEO – Lighting and Consumer Durables, Surya Roshni, said, “The team at Surya has been exceptional. I’m proud of it and appreciate its work. Through tireless efforts, dedication and innovation, our team has introduced a dynamic range of lighting and appliances. These will add to the happiness of the upcoming festivals.” Surya understands the importance of festivals in our country. Therefore the company has adopted a 360-degree strategy of marketing. This includes advertising on various social media platforms, retail outlets and a series of on-ground events.
These efforts are aimed at creating meaningful interactions with both customers and channel partners.The company is making a huge investment of Rs 25 crore in its technology labs and production centers following the PLI scheme of the government. This strategic step is especially important in meeting the goals of reducing imports and increasing self-reliance.