Samsung Tops India’s Smartphone Market with 23% Value Share in Q3: Counterpoint Research
Gurugram, November, 2024.
Samsung was the number 1 smartphone brand by value in India for the third straight quarter in 2024, according to data released by Counterpoint Research. In Q3 2024, the Indian smartphone market achieved its highest- ever value led by Samsung which accounted for 23% market share, the research agency said.
“The market is increasingly shifting toward value growth fuelled by a premiumization trend supported by aggressive EMI offers, and trade-ins. Samsung currently leads the market by value with a 23% share, maintaining its position by prioritizing its flagship Galaxy S series and enhancing its value-driven portfolio. To strengthen its market presence, Samsung is integrating Galaxy AI features into its mid-range and affordable premium models in the A series, enc...
