Tata Passenger Electric Mobility Unveils Two New EV Exclusive Retail Stores in Kochi
Kochi, 30th August 2024.
Tata Passenger Electric Mobility (TPEM), the pioneer of India’s EV revolution and a subsidiary of Tata Motors, today unveiled two EV-exclusive retail stores under the TATA.ev brand identity in Kochi,Kerala. These premium retail stores are centrally located in Edappally and Kalamassery, and will bring about a uniqueand upmarket purchase and ownership experience beyond traditional car sales to the discerning EV community.
As electric vehicle adoption grows in the country, consumer buying behavior is also undergoing maturity and evolution.
An EV customer now expects the brand to offer a unique experience through the purchase journey, from the product to its ownership cycle. This ask from the consumer is addressed by a new consumer-facing brand identity that s...