Mumbai, 5th January 2024.

Tata Passenger Electric Mobility (TPEM), the pioneer of the EV evolution in India, today introduced its first advanced Pure EV architecture – acti.ev (pronounced as active). acti.ev stands for (Advanced Connected Tech-Intelligent Electric Vehicle) and will underpin future products from the TPEM portfolio. Punch.ev will be the first product based on this Pure Electric Architecture, which will spawn a variety of products with multiple body styles and sizes. Starting today, customers can book their Punch.ev by visiting their nearest Tata Motors showrooms authorized for EV sales or Tata.ev stores by making a payment of just ₹21,000. Bookings can also be made online at https://bit.ly/punchev-bookingsopen.

Commenting on this aspirational introduction, Mr. Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility Ltd., said, “As leaders of the EV evolution in India, we are proud to enter 2024 with a groundbreaking development in the form of acti.ev – a made-in-India advanced Pure EV architecture that promises to be a trendsetter in the country’s rapidly developing EV market. This architecture has been meticulously designed to enable class leading efficiencies, maximizing space, battery capacity and enhancing the overall driving experience. acti.ev is a global ready, future-facing pure electric architecture that enables the implementation of software oriented features, ensuring that our vehicles are not only technologically advanced but also future-proof.”

“With this, we are doubly excited to announce the unveil of the first product made on this advanced, multi-layered architecture – the Punch.ev. The Punch.ev is our introduction to the next generation of EVs from TPEM. As has been the case with our current portfolio of EV products, we are confident that future products made on the acti.ev architecture will continue to spark delight in our ever growing community.”