India’s Zero-Sugar Market Just Got a New Leader with Thums Up Xforce
New Delhi, June 2025.Thums Up XForce, the latest sensation from the house of India’s iconic billion-dollar homegrown brand, Thums Up, has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers. With over 100,000 pre-bookings before its official release, Thums Up XForce created massive anticipation ahead of launch. Since its debut in March, it has already sold a record-shattering two and a half-million-unit cases, swiftly claiming the top spot in India’s Diet and Lite beverage category.Even after 50 years since its launch, Thums Up continues to bring disruption into the category with innovative launches and marketing strategies. Thums Up XForce is made for those who live by their own rules, the true...
