Bold Experience, OG Flavor, Zero Sugar: Thums Up XForce Thunders Loud and Proud
New Delhi, June 27, 2025.Thums Up XForce, the latest sensation from the house of India’s iconic billion-dollar homegrown brand, Thums Up, has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers.Before its launch, Thums Up XForce generated massive buzz with over 100,000 pre-bookings. Since debuting in March, it has quickly made its strong presence felt in India’s Diet and Light beverage category.Even after 50 years since its launch, Thums Up continues to bring disruption into the category with innovative launches and marketing strategies. With its unmatched bold taste, Thums Up XForce embodies the brand’s signature spirit of “All Thunder,” offering consumers the same Thums Up experience with...
