Tata Motors launches ‘Customer Care Mahotsav’, an unique engagement program for commercial vehicles customers

Mumbai, January 2024.

Tata Motors, India’s largest commercial vehicle manufacturer, has announced its ‘Customer Care Mahotsav’, a comprehensive customer engagement program for commercial vehicle customers. Scheduled from 14th Januaryto 30thMarch 2024, this initiative will take place across all authorised Tata Motors service outlets across the country. The Customer Care Mahotsav will serve as an ideal platform for rich engagement with the fleet owners and truck drivers to understand their requirements and emerging trends. It will also offer a host of benefits to the customers like – meticulous vehicle check-ups by trained technicians, attractive discounts on select range of Tata Genuine Partsand access to value-added services such as Annual Maintenance Contract (AMC), Fleet Management Solutions (FMS) and Fleet Edge, among others. Drivers will benefit from comprehensive training on safe and fuel-saving driving practices, health check-ups, hygiene kits and value propositions designed specifically for them under the SampoornaSeva 2.0 initiative.

Commenting on this distinctive program,Mr. Girish Wagh, Executive Director, Tata Motorsemphasised, “At Tata Motors, customer-centricity is ingrained in every aspect of our business. Our offerings and services undergo rigorous cycles of customer feedback, ensuring complete peace of mind to our customers. This Mahotsav is designed to showcase our rich and diverse service offerings, conduct proper vehicle and driver health check-ups, plus strengthen our relationship with customers and other stakeholders.Spanning the entirety of our nation, this Mahotsav will be celebrated at all commercial vehicle workshops, and cover every product line – Trucks, buses & vans, and small trucks. Our commitment is to make this Mahotsav truly advantageous and value adding for our customers.We extend a warm invitation to all customers and drivers to actively participate and personally experience Tata Motors’ comprehensive range of offerings that we have meticulously crafted.”

Along with class-leading vehicles, the company will also offer value-added services for hassle-free vehicle lifecycle management. Tata Motors’ SampoornaSeva 2.0 offers a comprehensive care package that begins with the vehicle purchase and supports every aspect of operations throughout the vehicle lifecycle. This all-inclusive solution incorporates breakdown assistance, guaranteed turnaround time, annual maintenance contracts (AMC), convenient access to genuine spare parts and additional industry-leading services. Tata Motors also provides Fleet Edge – a connected vehicle platform powered by data analytics. Going beyond vehicles, the company ensures steadfast support and convenience, empowering businesses at every stage.