Food and Beverages

27Sep By editor3No Comments

Business News, Feature, Food and Beverages

Coca Cola’s Limited-Edition Packaging featuring Marvel Universe

Gurugram, September 2024. The Coca-Cola Company and Marvel unveiled their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial. The unique collaboration features bespoke illustrations of over 30 characters from across the Marvel Universe—from Ant-Man to Captain America—on Coca‑Cola and Coca‑Cola Zero Sugar bottles and cans, brought to life with balance of white, red and black tones. Scannable QR codes unlock Augmented Reality (AR) animation experiences for each hero or villain, where consumers can collect all 8 characters to download an exclusive Marvel® poster.  The collaboration is supported by an immersive, multifaceted campaign anchored by a global brand film. In the commercial, a woman accidentally pu...

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26Sep By editor3No Comments

Automobile News, Business News, Feature, Food and Beverages, National News

EXPERIENCE THE THUNDER, BE THE HERO; HERO MOTOCORP AND THUMS UP INTRODUCE A SPECIAL-EDITION MAVRICK 440 THUNDERWHEELS

New Delhi, September 2024.  In a ground breaking collaboration, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters and Thums Up, India’s biggest homegrown beverage brand under The Coca-Cola Company have teamed up, to present the Mavrick 440 Thunderwheels, a limited-edition version of Hero Motocorp’s flagship motorcycle, the Mavrick 440. This exclusive series of motorcycles, meticulously crafted in partnership with Hero MotoCorpembodies Thums Up’s core valuesof adventure& thrillcombined withHero's technological prowess and engineering excellence. Both the brands’are collaborating to provide their young consumers with a best-in-class Toofani experience. The Mavrick 440 Thunderwheels is designed to bring alive the core persona of both the...

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16Sep By editor3No Comments

Business News, Feature, Food and Beverages, National News

MAGGI Crafts New ‘Happy Bowl’ with Love: Delightful Noodles for young ones!

New Delhi, September 2024. Continuing with its spirit of culinary innovation, MAGGI has unveiled the Happy Bowl. The new product combines irresistible taste with goodness of atta, and is a source of protein, calcium, vitamin A, and fiber.Available in two delightful flavours, 'Yummy Masala' and 'Twisty Tomato,' this new offering is crafted to delight young palates while embodying MAGGI’s commitment to delivering great taste through innovation. Mr. Rajat Jain, Director, Foods Business at Nestlé India, shared his enthusiasm for the new product and said, “At MAGGI, we are deeply passionate about the food we create, and MAGGI Happy Bowl holds a truly special place in our hearts. It promises to continue MAGGI’s legacy of creating beloved products for everyone in the family and provide them...

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12Sep By editor3No Comments

Business News, Feature, Food and Beverages, National News

Costa Coffee Unveils Autumn’s Best-Kept Secret: The Maple Hazel Menu

New Delhi, September 2024. Costa Coffee, the coffee brand under The Coca-Cola Company, introduces autumn’s best kept secret, the new Maple Hazel menu in India. As autumn unfurls the golden tapestry, painting the nature in a rich palette of red and amber, Costa Coffee is offering a cozy indulgence with 3 distinct flavours – Maple Hazel Latte, Iced Latte and Frappe. The launch marks Costa Coffee’s commitment to quality, innovation and diversification of offerings and seasonal flavors, catering to coffee lovers in India.   With a unique taste experience that captures the spirit of autumn, these beverages are designed to warm up cool days and add a touch of seasonal cheer. The Maple Hazel Latte features rich hazelnut and sweet maple syrup notes, while the Maple Hazel Iced Latte...

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11Sep By editor3No Comments

Business News, Food and Beverages

Mother’s Recipe introduces new Crushed Mixed Pickle to spice up your meals

Mumbai, September 2024. Mother’s Recipe, India’s leading ethnic food brand, proudly announces the launch of its newest variant, Crushed Mixed Pickle. This delicious new offering, available in 300g packaging at an affordable price of Rs. 105, making it the perfect companion for your everyday dishes. The Crushed Mixed Pickle is a delightful blend of small fruit pieces, infused with aromatic spices and the rich taste of mustard oil. Whether paired with parathas, rice, or simple chapatis, this pickle adds the perfect tangy and spicy kick, sure to make your taste buds dance with joy “We have crafted the Crushed Mixed Pickle to appeal to everyone who loves the authentic taste of traditional Indian pickles but with a modern twist. It’s all about bringing the familiar warmth of home-cook...

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29Aug By editor3No Comments

Business News, Feature, Food and Beverages

Thums Up Partners with Ranveer Brar for a Sizzling New Season of Toofani Biryani Hunt on Disney+ Hotstar

New Delhi, August 2024. Thums Up, India's billion-dollar, homegrown beverage brand from The Coca-Cola Company, is thrilled to announce Toofani Biryani HuntSeason 2. A sequel to the successful first, this new chapter seeks to rekindle the taste for the perfect biryani pairing. With celebrity chef Ranveer Brar back at the helm, the upcoming editionis all set to deliver an exceptional culinary adventure. Conceptualized and created by Disney+ HotstarCreativeWorks,join the Thums Up Toofani Biryani Hunt Season 2as the esteemed chef Ranveer Brar explores seven diverse regions— Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata— to understand the toofani origin of each biryani. Through its one-of-kind storytelling,the hunt brings alive the untold stories of 21 of the ho...

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29Aug By editor3No Comments

Business News, Feature, Food and Beverages, National News

NITI Aayog unveils Report on ‘Pathways and Strategies for Accelerating Growth in Edible Oils Towards Atmanirbharta’

New Delhi, August 29, 2024. The report titled "Pathways and Strategies for Accelerating Growth in Edible Oils Towards the Goal of Atmanirbharta" was released by Shri Suman Bery, Vice-Chairman, in the presence of Prof. Ramesh Chand, Member, NITI Aayog, along with senior officials from the Ministry of Agriculture & Farmers Welfare (MoA&FW), ICAR institutes, and industry players yesterday. The report was presented by Dr. Neelam Patel, Senior Advisor (Agriculture), NITI Aayog. The report highlights that over the past decades, per capita consumption of edible oil in the country has seen a dramatic rise, reaching 19.7 kg/year. This surge in demand has significantly outpaced domestic production, leading to a heavy reliance on imports to meet both domestic and industrial needs. In 20...

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27Aug By editor3No Comments

Feature, Food and Beverages, Health News, National News

7 foods to increase good cholesterol levels

Jaipur, August 27 2024. Incorporating heart-healthy foods into your morning routine is a great way to increase good cholesterol (HDL) levels and support overall cardiovascular health. According to Consultant Dietician and Diabetes Educator, making simple yet nutritious choices can significantly impact your cholesterol profile. Here’s how you can boost your HDL levels with a smart breakfast: 1. Oats: Oats are an excellent source of soluble fibre, particularly beta-glucan, which helps reduce bad cholesterol (LDL) while improving HDL cholesterol. Starting your day with a bowl of oatmeal can enhance the removal of cholesterol from your bloodstream. 2. Nuts: Nuts like almonds and walnuts are rich in monounsaturated fats and omega-3 fatty acids, both known for boosting HDL levels. T...

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26Aug By editor3No Comments

Feature, Food and Beverages, National News

FSSAI withdraws advisory on removal of claims of ‘A1′, A2’ types of milk, milk products

New Delhi, August 26, 2024. Food safety regulator FSSAI on Monday withdrew its recent advisory wherein food businesses were directed to remove claims of 'A1' and 'A2' types of milk and milk products from packaging. The Food Safety and Standards Authority of India (FSSAI) said the advisory has been withdrawn to carry out further consultations with stakeholders. It would imply that food business operators (FBOs) can continue to sell and market their products with claims of 'A1' and "A2' types of milk. A1 and A2 milk differ in their beta-casein protein composition, which varies based on cow breed.

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21Aug By editor3No Comments

Business News, Feature, Food and Beverages, National News

Sprite introduces a quirky take to ‘Chill at Home’ after a busy day, featuring Vedang Raina

Gurgaon, August 2024.  Sprite, the iconic lemon and lime-flavored beverage, presents a fresh perspective to end-of-the-day ‘chill at home’ with its new quirky campaign. Teens are continuously striving to maximize their experiences by packing in more into their everyday. Balancing studies, extracurricular activities, social expectations and personal goals can be overwhelming. The day is spent meeting the expectations of others and living up to the benchmarks set by people around you. Even as one walks into their home in the evening, they carry this baggage in their backpack they carry. With the never-ending hustle of life, it makes it extremely crucial for the young generation to find moments to simply chill and refresh. Recognizing this need, Sprite is stepping in as the ultimate c...

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20Aug By editor3No Comments

Feature, Food and Beverages, National News

Food Cos Get 4 More Months to Exhaust Packaging Materials Claiming 100% Fruit Juices

New Delhi, August 20,2024. Food regulator FSSAI has given four more months till December-end to food business operators to exhaust all   pre-printed packaging materials claiming '100 percent fruit juices' in their packaged juice products. In June, FSSAI had asked food business operators (FBOs) to immediately remove claims of 100 per cent fruit juices in advertisements as well as labels on packaged products, amid  rising concerns over misleading claims.

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20Aug By editor3No Comments

Business News, Feature, Food and Beverages, National News

Recharge Like a Champion: Coca-Cola unveils LimcaGlucoCharge

Gurugram, August 2024. The Coca-Cola Company unveils a new brand identity for its affordable glucose and electrolyte drink under its home-grown brand Limca - the all-new LimcaGlucoCharge. With its unique combination of glucose and electrolytes, LimcaGlucoChargeis a go-to beverage for rapid rehydration and energy, perfect for on-ground and everyday sweat moments and challengesto energize those leading an active on- the -go life.LimcaGlucoCharge, was introduced during the Olympics with a squad of champions – Neeraj Chopra, Men’s India Hockey Team along with SatwiksairajRankireddy and Chirag Shetty. Through a series of brand films, the brand showcased its commitment to support the golden boy with ‘silver' lining, empower the dynamic duo, and back the powerful hockey team and its heroes. ...

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13Aug By editor3No Comments

Business News, Feature, Food and Beverages, National News

EatFit and Moderate Join Forces to Bring Nutritional Products to Consumers Nationwide

New Delhi, August 2024. EatFit, India’s largest healthy food platform housed under Curefoods - a leading Indian cloud kitchen player, announced an exclusive partnership with Moderate, a pioneer in lifestyle nutritional products. Through the collaboration, EatFit will distribute Moderate’s innovative products, including the highly acclaimed Moderate - Carb, Calorie & Sugar Cutter and Moderate-Happy Gut Probiotic Powder, through its platforms and affiliated brands. With this strategic partnership, Moderate’s cutting-edge nutritional solutions will be available on EatFit, HRX by EatFit, and Great Indian Khichdi, across all locations serviced by EatFit on Swiggy and Zomato. This enables Moderate’s products to penetrate further among health-conscious consumers across India. Moderate-C...

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30Jul By editor3No Comments

Business News, Feature, Food and Beverages, National News

Anandana- The Coca-Cola India Foundation and Indo-Dutch Horticulture Celebrate Success of Project Unnati Apple in Uttarakhand

Champawat, 30th July 2024. In a significant celebration of sustainable agriculture, Anandana – The Coca-Cola India Foundation, in partnership with Indo-Dutch Horticulture Technologies, recognized the relentless efforts of farmers through Project Unnati Apple in Champawat, Uttarakhand. The event honored 10 farmers for their dedication to adopting sustainable farming techniques, highlighting the transformative impact of these practices on local agriculture. The Honorable Chief Minister of Uttarakhand, Shri Pushkar Singh Dhami attended the event virtually and dignitaries such asShri. Rajiv Gupta, Director, Coca-Cola India Foundation, Shri Suresh Joshi, Spokesperson BJP, Smt. Jyoti Rai, Chairman, District Council Champawat, Shri. Prakash Tiwari, Representative CM, Shri. Nirmal Mehra, Pre...

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26Jul By editor3No Comments

Feature, Food and Beverages, Sports News

Thums Up’s Olympics Campaign Demonstrates the Power of a ‘thumbs up’ Gesture

New Delhi, July, 2024. Thums Up, the homegrown billion-dollar beverage brand under The Coca-Cola Company, is thrilled to announce its new campaign, ‘UthaThums Up, JagaaToofan’ for the upcoming Paris 2024 Olympic and Paralympic Games. The campaign is based on a simple but powerful idea: the motivating effect of a ‘thumbs up’ on athleteswhichencourages them to give their best performance. Our athletes are dynamic ‘toofans’ themselves, they inspire the nation to trust in their inner strength. But a champion is not made overnight. Every time an athlete deals with a setback or feels a moment of hesitation, a simple thumbs-up from their supporters, coach, friends, and family helps them regain confidence and keep pursuing victory – and this is precisely the essence of the campaign. ...

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25Jul By editor3No Comments

Business News, Feature, Food and Beverages, National News

Coca-Cola Reports Second Quarter 2024 Results

New Delhi, July 2024. The Coca-Cola Company in its second-quarter 2024 results demonstrated continued momentum in an industry with many growth opportunities. “We are encouraged with our second quarter results, which delivered solid topline and operating income growth in an ever-changing landscape,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “Together with our bottling partners, we continue to execute our highly effective all-weather strategy, and we are confident in our ability to deliver on our raised 2024 guidance and longer-term objectives.” He further added, “Business in India recovered from a slower start to the year driven by Sprite and Fanta as well as strong local brands such as Thums Up and Maaza. Strong end-to-end execution across our growth fl...

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24Jul By editor3No Comments

Feature, Food and Beverages, National News

Costa Coffee’s Indian baristas to shine Olympic Games Paris 2024 as Official Coffee Partner

Jaipur, July, 2024. Costa Coffee is thrilled to be the Official Coffee Partner at the Olympic Games Paris 2024, marking a significant milestone in promoting coffee culture and providing a centre stage toIndian baristas globally. With six kiosks and over 110 self-serve Pacto machines,130Costa Coffee team members from six countries will deliver exceptional hot and iced beverage experiences to fans and athletes at seven venues across Paris. As part of this collaboration, Costa Coffee introduces three exceptional Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar. These talented individuals underwent rigorous training to refine their skills and embody Costa Coffee's values of teamwork and excellence.The team members will ensure seamless operation of these sites and will ho...

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23Jul By editor3No Comments

Feature, Food and Beverages, National News

Coca-Cola India Wins Award for Circular Economy Initiatives at Indian Circular Economy Forum 2024

New Delhi, 23rd July 2024. Coca-Cola India has been honored with an award for its circular economy initiatives at the Indian Circular Economy Forum 2024, a testament to its innovative approach in sustainable packaging, held on 12th July. The award acknowledges Coca-Cola India’s eco-friendly packaging innovations, notably its launch of 100% recycled PET bottles—a first in India’s beverage sector. This initiative is a cornerstone of Coca-Cola India’s World Without Waste campaign, aiming to foster a circular economy for plastic packaging. The forum, which took place at the Indian Habitat Centre, Delhi witnessed notable speakers such as Smt. Rupinder Brar, Additional Secretary, Ministry of Coal; Smt. Roopa Mishra, Joint Secretary, Ministry of Housing and Urban Affairs (MoHUA); Sh. Dinesh...

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18Jul By editor3No Comments

Feature, Food and Beverages, National News

Anandana- The Coca-Cola India Foundation and Gram Unnati Launch “Project Unnati Mango” to Promote Sustainable Mango Cultivation in Karnataka

Karnataka, July 18, 2024. Coca-Cola India, through its foundation Anandana, has partnered with Gram Unnati to launch "Project Unnati Mango" in the Kolar and Ramanagaradistricts of Karnataka. This project, launched ahead of Mango Day, aims to enhance sustainable mango cultivation and boost productivity as well as the profitability of farmers cultivating Alphonso and Totapuri varieties in these districts. In line with Coca-Cola's Viksit Kisan campaign and the Government’s Atmanirbhar Bharat Abhiyan, the project will train and equip farmers with modern techniques like High-Density plantations and drip irrigation, empowering them and improving their livelihoods. Additionally, as part of the project, Anandana- The Coca-Cola India Foundation iscollaboratingwithstate horticul...

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17Jul By editor3No Comments

Business News, Feature, Food and Beverages

Fitterfly Partners with Google Cloud to Launch ‘Klik’ – An AI Food Cam Feature to Help People with Diabetes

New Delhi, July 17, 2024. Fitterfly, a leading healthtech company in India, has partnered with Google Cloud to launch its latest AI feature - Fitterfly Klik, which will enable people with diabetes and other NCDs (Non-Communicable Diseases) to track and analyze their meals effortlessly. Nutrition planning remains the most important bulwark for managing type 2 diabetes as well as for weight loss and heart disease. However, traditional meal tracking methods - be it through manual journaling or entering in a text format in an app is cumbersome and discouraging for many. Fitterfly's latest feature, Klik, changes all this by leveraging the power of Gemini 1.5 Flash on Google Cloud's Vertex AI platform to transform meal tracking into a quick, enjoyable, and insightful experience. Fitterfly ...

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15Jul By editor3No Comments

Feature, Food and Beverages

Domino’s Introduces Cheesiken: The Juiciest, Sauciest and Cheesiest Chicken in Town

Noida, July 15, 2024. Domino’s Pizza, India’s largest pizza chain, has launched a unique chicken product - Cheesiken, along with a portfolio of chicken products crafted for the discerning palates of chicken lovers. This innovative line of chicken-based products marks a significant expansion in Domino's offerings, catering to the diverse tastes of its customers. This expansion underscores the brand’s commitment to innovation and dedication to offering a wider variety of delicious options to its customers.  Cheesiken by Domino’s: The Star of the Show Cheesiken, an exquisite new offering from Domino’s, is a unique creation – a bed of flavorful grilled chicken layered with sauces and cheese, crowned with vegetables and rice. It brings together the best of both worlds – chees...

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10Jul By editor3No Comments

Feature, Food and Beverages, National News

India Triumphs at ICC Men’s T20 World Cup 2024: Coca-Cola India and ICC Showcase ‘Made in India’ Recycled PET Flags

New Delhi, 10 July 2024.  In the thrilling conclusion of ICC Men's T20 World Cup 2024 held in the USA and the West Indies where India truly emerged victorious, by winning the prestigious tournament. Coca-Cola India and the ICC once again brought a refreshing difference by combining cricket passion with a commitment to sustainability. This year’s Men’s T20 World Cup matches featured the ‘Made in India’ National Flags and the Cricket 4 Good Flags, crafted from post-consumer recycled PET bottles. These bottles were transformed into polyester fabric and recycled yarn, made by recycling garbage and plastic bottles. These flags were proudly displayed during the national anthem ceremony at the respective stadiums. Coca-Cola India first introduced the recycled PET National Flags duri...

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2Jul By editor3No Comments

Business News, Feature, Food and Beverages

Nestlé India unveils “Utha MUNCH, Dikha Crunch” campaign

Jaipur, July 02, 2024. In a world where criticism and doubt sometimesweigh down creativity and ambition, Nestlé MUNCHhas unveiled its “Utha MUNCH, DikhaCrunch” campaign,encouraging individuals to embrace their unique qualities and confidently pursue their passions.Each bite of MUNCH celebrates the "crunch," symbolizing the inner strength and resilience within each person, reminding them of the delightful rewards that come from staying true to themselves and pursuing their dreams. Commenting on the campaign, Rupali Rattan, Director, Confectionery Business, Nestlé India said,“Through this campaign, we want MUNCH to be an ally in crunching all the noise from the doubters and not letting anyone stop you from being your authentic self. We are hopeful that the crunch of MUNCH will emerge a...

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