Bengaluru, 16 August, 2024.
Myntra announces its strategic collaboration with Bridal Asia, via its proposition, Myntra Luxe India, as the ‘Styling Partner’ for the media house’s Silver Jubilee showcase in Mumbai and Delhi. Further strengthening Myntra’s position in the designer-led luxury wear segment, this one-of-a-kind association will drive high visibility for the Myntra Luxe India proposition at the much-acclaimed Mumbai and Delhi chapters of the showcase. With an expected footfall of over 20,000 people, the two-day event across the two cities will witness a convergence of India’s finest luxury connoisseurs having a taste for elegance and prestige of luxury purchases.
The showcase is set to take place at the Jio World Complex, in the Bandra Kurla Complex, for Mumbai, and Hotel Ashok, Chanakyapuri, for Delhi, on the 17 & 18 August and 14 & 15 September, respectively. Bridal Asia’s events have served as a launching platform for several leading Indian brands. With a legacy spanning 25 years, Bridal Asia has consistently led the way in showcasing the most exquisite designers, jewelers, and brands in the wedding space.
This collaboration beautifully aligns with the commitment of Myntra Luxe to democratize luxury ethnic fashion in India and build offerings for the millions of aspirational yet discerning customers. With nearly 60 million monthly active users on Myntra, the collaboration with Bridal Asia is set to shape the future of bridal fashion across the country with a seamless and luxurious shopping experience.
India’s luxury fashion industry is witnessing significant growth, driven by increasing demand for high-end products among middle-income customers and high-net-worth individuals. The festive and wedding season coming on the heels of the Bridal Asia showcase is considered as a high-consumption period for designer ethnic wear. With the proliferation of e-commerce, coupled with the expanding base of designers from every corner of the country, Myntra Luxe is strongly positioned to cater to these evolving preferences, right in time.
By showcasing the stories, craftsmanship, and quality behind each piece, Myntra Luxe captivates consumers who appreciate the artistry of luxury items paired with a thoughtfully curated and personalized shopping experience. Myntra Luxe India, as the Styling Partner, will present designers’ signature, innovative and trending bridal fashion collections. Shoppers can expect cutting-edge silhouettes, dramatic drapes, asymmetrical cuts, and intricate layering. The styles will embrace both traditional opulence and modern minimalism, ensuring each piece is timeless and fashion-forward.
Speaking on the association, Sharon Paid, Myntra, said, “Our collaboration with Bridal Asia is a milestone in Myntra Luxe’s journey to redefine luxury ethnic fashion in India. Myntra Luxe which has witnessed a remarkable over 2x YoY growth in 2023, is a treasure trove of fashion opulence promising a premium and unparalleled shopping experience, uniquely designed for the luxury buyers of Myntra. We take pride in offering access to the rich tapestry of Indian culture, showcased through the exceptional craftsmanship of Indian designers, attracting a growing base of affluent customers.”
Speaking about Myntra Lux India as their official Styling Partners, Dhruv Gurwara, Bridal Asia’s CEO agrees: “Bridal Asia’s Silver Jubilee edition is set to unveil a collection of exquisite, trend-defining designs from Myntra Luxe India to our elite clientele. This association blends the convenience of digital innovation with the prestige of luxury bridal wear, ensuring an ultra-premium and engaging shopping journey.”
Myntra and Bridal Asia will promote the collaboration through engaging social media campaigns, influencer partnerships, and personalized CRM notifications, ensuring a comprehensive and impactful launch. To enhance customer engagement, Myntra Luxe India and Bridal Asia have planned several interactive activities, including personalized styling sessions and events creating an immersive experience and offering access to the latest bridal and festive offerings.