New Delhi, October 09, 2024.
This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique Diwali celebrations across India, capturing the essence of unity in diversity. The message, “Har Diwali Vishwas Ka Deep Jalati Hai”, celebrates the deep-rooted trust and hope that connect people and communities during this festive season.
The heartwarming ad film—live on OPPO India’s YouTube and Instagram, OTT platforms and cinemas—takes viewers on a vivid journey across regions. It begins in the sand-dusted lands of Rajasthan, where a young man travels to his hometown of Jodhpur amidst a fierce sandstorm. Guided by a Diwali lamp lit by his mother on the rooftop, the film captures the essence of ‘Thar ki Diwali’, featuring the mesmerising Kathputli art form.
The journey continues to Himachal Pradesh’s serene hills, where the age-old tradition of Budhi Diwali—celebrated almost a month later in several communities—comes alive with midnight bonfires, Nati folk dances and music. Finally, the film heads to the coastal city of Goa, showcasing the vibrant Narak Chaturdashi celebrations, where effigies of Narkasur are paraded and burnt at dawn amidst fireworks to mark the beginning of Diwali festivities.
To deepen the experience, OPPO India has introduced an interactive microsite where users can explore unique Diwali traditions—from Delhi, Uttar Pradesh, Punjab, Gujarat, Maharashtra, West Bengal, Assam, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh etc.—and create their AI-driven Diwali postcards (Templates enclosed).
The campaign features OPPO India’s latest lineup—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—proving their durability and reliability in capturing cherished moments while withstanding extreme situations.
“With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities. We have also created an interactive microsite that allows smartphone users to explore Diwali from various regions and create their AI-driven festive postcards,” said Karan Dua, Head of Brand Marketing, OPPO India. “The sentiment of trust and resilience aligns with OPPO India’s commitment to delivering premium user experiences through durable and reliable smartphones.”